Swimming PoolTheme This relates to Dave’s existing ident theme as it mixes two scenes that would usually never be seen together; in this case it is a man drinking tea in an armchair and a public swimming pool. Narrative / performance / concept This ident is performance based as it is centred on the performance and actions of the man in the armchair in the swimming pool. There is no narrative to this ident as it would be unfitting to include one in an ident made for Dave as they are a comedy channel that doesn’t focus on story driven content. Characters The ident will feature a man, dressed in suit and tie and swimming trunks, drinking tea in a swimming pool. The ident will also include additional swimmers in the background. Setting This ident would be set in a public swimming pool as it would create a strong juxtaposition with the imagery of a very rich and upper class individual who are often stereotyped as living extremely sheltered lives away from public spaces. Lighting The ident would use a mix of daylight and the lights from the ceiling of the swimming pool. This would give the ident a realistic look than something that had been shot in a studio. This is also helpful from a health and safety standpoint as it is dangerous to use soft boxes and studio lights near any body of water. Typography The ident will not include any on screen typography, aside from our rebranded Dave logo which will be hidden somewhere in the ident as that is a common trend with Dave’s idents. ClassroomTheme This relates to Dave’s existing ident theme, as the imagery is comedic and silly. Narrative / performance / concept This ident is also performance based as it focuses on the imagery of a student sleeping on a cluster of school desks while the teacher patrols the classroom, although not noticing the student. Characters The ident will feature a class of students, one of which will be shown asleep on a bundle of tables. The ident will also feature a teacher who patrols the classroom. Setting This ident will be set in a school classroom, as it is the only location suitable for our idea. Lighting This ident would use high key lighting, as the lights in a classroom are typically very bright so as to ensure a strong light source and to make the classroom look authentic and real. Typography The ident will not feature any in screen typography with the exception of the Dave logo, which will be hidden in the ident as, that is a common theme throughout Dave’s idents. OfficeTheme This ident relates to Dave’s existing theme as it shows a realistic setting with a comedic and silly twist. Narrative / performance / concept This ident will be performance based, as the main imagery will be the office worker who is working at his computer despite the fact that his monitor is facing the wrong way. Characters The ident will feature a range of office workers who are performing their menial, everyday tasks and one office worker who has his screen turned round the wrong way, while still trying to work. Setting The ident will be set in a very standard office building with rows of computers and desks. Lighting The ident will use a combination of both high key lighting, to represent the office lights, that would be about as bright as those of a classroom, and daylight from the outside of the office. Typography Again, the ident will feature no onscreen typography aside from the Dave logo which will be hidden somewhere in the ident. Storage HuntersTheme The ident fits Dave’s existing theme as the ident is based around one of the shows that Dave airs and will include the channel’s usual room imagery. Narrative / performance / concept This ident will be performance based, as it will centre on the imagery of a man opening a shipping container so as to reveal the Dave room inside. Characters The only character in the ident will be the man who opens the storage container. Setting The ident will be set in a small dockyard set that will be made as a small-scale model. Lighting The lighting will be an imitation of real daylight using studio lights. Typography The ident will feature no onscreen typography aside from the Dave logo, which will be hidden somewhere in the ident. Wedding DayTheme This ident matches Dave’s existing theme as it displays a very normal image and then mixes it with bizarre, comedic and silly imagery. Narrative / performance / concept This ident will be performance based, as it will rely on the imagery of the man who is standing on his head. Characters This ident will include a larger cast of characters than the other ideas. It will include the bride and groom, the priest and at least 4 or 5 other men, as well as extras who will appear to be wedding guests. Setting This ident will be set outside of a church on a sunny day. Lighting The ident will use real daylight. Typography The ident will feature no onscreen typography aside from the Dave logo which will be hidden somewhere in the ident as that is a common theme throughout Dave’s real idents. Go Kart Car ParkTheme
This ident matches Dave’s theme as it displays a comedic and silly image in an everyday situation. Narrative / performance / concept The ident will be performance based, as the main imagery will be the go-kart driver who parks his go-kart in a supermarket car park. Characters The characters in this ident will be the go-kart driver and the driver of the passing car. Setting This ident will be set in a supermarket car park. Lighting The ident will use real daylight. Typography The ident will feature no onscreen typography aside from the Dave logo, which will be hidden somewhere within the ident as that is a common theme throughout Dave’s real idents.
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