Task 2.4: Idea Proposal Idea: We are going to produce an alternative music video for Bugzy Malone’s “Nightmares”. The video will be in a mostly performance based style with elements of surrealism added. Purpose: The purpose of the video is the promotion of the artist and extending the audience of the song. Key Content: The video will be mostly built up of a performance-based section with a small amount of animation and surrealism. The animated section will be implemented as the nightmares of the artists as children, while being cut to the beat of the song. Target Audience The video will be aimed at a mostly, working class, Black/African-American audience, mostly teen to young adult working as a student or apprentice and mostly male. Justification: We decided to make this video to promote our artist and to extend their audience so that their songs appeal to a larger demographic and sell more. In the final video Connor will be the actor throughout, as he is able to perform along with the song due to his extensive knowledge of the lyrics and artist whereas I will be operating the camera.
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