We have chosen to make the "Go-Kart Car Park" ident because we feel its theme, and the imagery that will be used within it, are the closest match to that of a real Dave ident and, as such, is the best choice to produce.
The ident will show a man in a go-kart driving through a car park and leave his go-kart in one of the parking bays and walk off, locking his vehicle like a regular car, while an actual car tries to park in the spot only to realise that it's taken by a go-kart. the ident will be filmed as one continuous wide shot which will follow the go-kart to the parking space and then remain stationary as the car passes by. We will have to relate this ident to Dave's target audience which is 16-34 year old "upmarket" males. This ident sticks to Dave's corporate identity as it uses the same type of comedic and silly imagery typically used in Dave's idents, such as the clamped horse in the multi story car park and the swordfish being used as a dart. There would be no onscreen information as Dave's idents are made to show funny images rather than information, with the casting announcer filling the role of informing the viewers of what programme is on next. To make our ident, we will need a tripod, dolly and camera, as well as two actors, a go-kart, a car, a pilots cap and goggles as well as permission to film on location at a local supermarket's car park. We will begin making our ident on... We will begin editing out ident on... Our ident will be edited in Adobe Premiere Pro CC and will have added effects from Adobe After Effects CC, such as the go-kart's locking lights. Before filming, we must consider how busy the car park will be when we record, which may affect our recording time, for example, the car park is likely to be very busy during the middle of the day and in the early afternoon, whereas it may be less busy earlier in the morning or at the opening time of the store. We also have to consider how long we will be in the car park for as our presence will disturb the flowing and operation of the car park, therefore it is essential that we get the right cut in as few takes as possible so that we do not clog up the car park for any longer than is necessary.
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